Director Digital Strategy (all genders)
- Concept & Strategy
- Berlin, Fully Remote (DE)
oddity jungle
Wir sind die auf Consumer Packaged Goods und Retail spezialisierte oddity-Unit. Gemeinsam mit starken und einzigartigen Marken wie Otto, Bonprix, Rolf Benz, Avene oder Disney entwickeln wir neue Markenstrategien, kundenzentrierte Kampagnen und digitale Produkte. Wir finden neue Wege, um Kreation, Daten und Media miteinander zu verbinden. Mit 350+ digitalen Spezialist:innen in Stuttgart, Berlin, Köln, Belgrad, Taipei und Shanghai begleitet oddity Unternehmen als Partner in eine digitale Welt. oddity ist ein Teil von Wongdoody, der Human Experience Agentur von Infosys.
Das erwartet Dich
- Identify or reframe brand/business ambitions to create opportunities for growth and influence our leaders and our stakeholders
- Keep a pulse on the client's industry and provide thought leadership, approaches, competitive audits and benchmarks that bring a holistic perspective
- Develop sophisticated and effective channel and brand strategies from a digital first perspective
- Lead strategic methodologies in ecosystem and brand architecture, messaging frameworks and campaign strategies with a creative problem-solving mindset
- Make the creative leap from research, insight and strategy to outstanding creative ideas
- Craft and facilitate client-facing workshops and presentations
- Establish client relationships that deliver on trust, value and uphold client goals
- Enable the strategy team to analyze and identify key insights for creative engagements and help to elevate the thinking with on-the-job mentoring
- Collaborate with our cross-functional, international teams to ensure effective delivery of proposals and campaigns
- Be the connected thinker between account, project management, creation, performance marketing, influencer marketing, executive management and diverse stakeholders
- Ensure the highest quality of strategic delivery while managing resources effectively
Das bringst du mit
- At least 6 years in brand and communication strategy, at least 2 years of experience in team management
- Expertise in B2C marketing, FMCG and retail communication are a plus
- Experience in scoping and planning of strategy project approaches
- Proven track record of developing effective brand and communication strategies, that deliver business outcomes
- Digital-first strategic thinking and understanding challenges and opportunities that consumer brands and retailers face, and what it takes for them to stand out in the market
- Outstanding strength for strategic storytelling and conceptual ideas
- Ability to analyze insights from qualitative and quantitative data and creating actionable solutions to business and user challenges
- Exceptional written and verbal communication and presentation skills in German and English
- Positive and proactive attitude, sense of humor, collaborative and strong interpersonal skills
Warum oddity
DEIN TEAMLEAD
Eva McKinnon
Managing Director
oddity jungle
Eva ist verantwortlich für unsere Teams in Berlin und Köln. Sie hinterfragt alles, seit sie denken kann und liebt smarte Strategien, schöne Texte und kluge Konzepte. Vor ihrem Start in 2012 hat sie Kreation und Strategien für unterschiedliche Consumer Brands entwickelt.
DEINE KONTAKTPERSON
Vivien Jost
People & Culture Specialist
oddity Germany
