Director Strategy (all genders)
- Concept & Strategy
- Berlin, Fully Remote (GER)
oddity jungle
We are the oddity unit specializing in FMCG and retail. Together with strong, unique brands like Otto, Bonprix, Rolf Benz, Avene and Disney, we develop new brand strategies, customer-centric campaigns and digital products. We find new ways to combine creation, data and media. With 350+ digital specialists in Stuttgart, Berlin, Düsseldorf, Belgrade, Taipei and Shanghai, oddity accompanies organizations as a partner into a digital world. oddity is part of Wongdoody, Infosys' Human Experience Agency.
What you can expect
- Identify or reframe brand/business ambitions to create opportunities for growth and influence our leaders and our stakeholders
- Keep a pulse on the client's industry provide thought leadership, approaches, competitive audits and benchmarks that bring a holistic perspective
- Develop sophisticated and effective channel and brand strategies from a digital first perspective
- Lead strategic methodologies in ecosystem and brand architecture, messaging frameworks and campaign strategies with a creative problem-solving mindset
- Make the creative leap from research, insight and strategy to outstanding creative ideas
- Craft and facilitate client-facing workshops and presentations
- Establish client relationships that deliver on trust, value and uphold client goals
- Enable the strategy team to analyze and identify key insights for creative engagements and help to elevate the thinking with on-the-job mentoring
- Collaborate with our cross-functional, international teams to ensure effective delivery of proposals and campaigns
- Be the connected thinker between account, project management, creation, performance marketing, influencer marketing, executive management and diverse stakeholders
- Ensure the highest quality of strategic delivery while managing resources effectively
What we'd love to see
- At least 6 years in brand and communication strategy, at least 2 years of experience in team management
- Expertise in B2C marketing, FMCG and retail communication are a plus
- Experience in scoping and planning of strategy project approaches
- Proven track record of developing effective brand and communication strategies, that deliver business outcomes
- Digital-first strategic thinking and understanding challenges and opportunities that consumer brands and retailers face, and what it takes for them to stand out in the market
- Outstanding strength for strategic storytelling and conceptual ideas
- Ability to analyze insights from qualitative and quantitative data and creating actionable solutions to business and user challenges
- Exceptional written and verbal communication and presentation skills in German and English
- Positive and proactive attitude, sense of humor, collaborative and strong interpersonal skills
REASONS
YOUR TEAMLEAD
Eva McKinnon
Managing Director
oddity jungle
Eva is responsible for our teams in Berlin and Cologne. She's in love with smart digital strategies, data-based insights and beautiful ideas. Before joining oddity in 2012, she worked as a creative and strategist in digital marketing for several consumer brands.
YOUR CONTACT PERSON
Vivien Jost
People & Culture Specialist
oddity Germany
